Softlan’s Breast Cancer Charity Campaign for MAKNA

Softlan’s Breast Cancer Charity Campaign (BCC) is a recurring annual event that benefits several cancer charities in Malaysia including MAKNA. Its objective is to create awareness on breast cancer among women and encourage them to get screening for early detection.

Last year’s campaign held for the fifth time ran from October to November 2013. During the campaign period, pledges were made by the public through Facebook, Tweeter and Pinterest where these would be matched and converted into donations by Softlan.

This time, Softlan managed to raise RM 100,000 through the campaign and the three charities identified including MAKNA will each receive RM33,333.33.

                     Far left,  Mr Arvind Chintamani, Marketing Director of Colgate-Palmolive Marketing Sdn. Bhd. 
and far right, Pn Farahida Mohd Farid, General Manager of MAKNA.

During the campaign’s culmination and closing event held on 25 April 2014, MAKNA General Manager, Pn Farahida Mohd Farid shared a video on MAKNA’s mobile mammogram services and how the public has benefited from contribution from Softlan’s campaign last year.  

Marketing Director of Colgate-Palmolive Marketing, Mr Arvind Chintamani said, “Softlan strongly supports the call for self-awareness and early detection as the best protection against breast cancer. Through the Softlan “Because Caring Counts” campaign, we aimed to unite the public in their support to show their love and generosity to the women in their lives. We are truly honoured that our campaign was able to be a part this greater cause for breast cancer.”