Softlan’s Breast Cancer Charity Campaign for MAKNA

Softlan’s Breast Cancer Charity Campaign (BCC) is a recurring annual event that benefits several cancer charities in Malaysia including MAKNA. Its objective is to create awareness on breast cancer among women and encourage them to get screening for early detection.

Last year’s campaign held for the fifth time ran from October to November 2013. During the campaign period, pledges were made by the public through Facebook, Tweeter and Pinterest where these would be matched and converted into donations by Softlan.

This time, Softlan managed to raise RM 100,000 through the campaign and the three charities identified including MAKNA will each receive RM33,333.33.

                     Far left,  Mr Arvind Chintamani, Marketing Director of Colgate-Palmolive Marketing Sdn. Bhd. 
and far right, Pn Farahida Mohd Farid, General Manager of MAKNA.

During the campaign’s culmination and closing event held on 25 April 2014, MAKNA General Manager, Pn Farahida Mohd Farid shared a video on MAKNA’s mobile mammogram services and how the public has benefited from contribution from Softlan’s campaign last year.  

Marketing Director of Colgate-Palmolive Marketing, Mr Arvind Chintamani said, “Softlan strongly supports the call for self-awareness and early detection as the best protection against breast cancer. Through the Softlan “Because Caring Counts” campaign, we aimed to unite the public in their support to show their love and generosity to the women in their lives. We are truly honoured that our campaign was able to be a part this greater cause for breast cancer.”

Cancer Survivors Tell Their Tale on Safiyya, TV9

In March, Safiyya, a lifestyle show on TV9 featured a segment on cancer and interviewed two cancer survivors linked to MAKNA, Puan Azlina Yaakob and Puan Latipah Saat.

Puan Azlina, from Kajang was diagnosed with breast cancer a few years ago. A single mother, her steely determination to want to see her children grow up, has kept her alive all these years. She often shares her experience battling cancer during sharing moments, talks and exhibitions organised by MAKNA.

Puan Latipah from Batu Pahat, is a gem of a person whom you will never suspect as a cancer survivor. A bubbly and down-to-earth character, she was diagnosed with colon cancer stage 3 some years back. As a volunteer with MAKNA, her dedication to help other patients to find the strength to beat cancer a trait she is well-known for, especially in and around Johor.

Click here to watch the interview http://www.youtube.com/watch?v=4RCvdRLAerY

Recent News: MAKNA Mobile Breast Screening Services in Jengka, Pahang

MAKNA Mobile Breast Screening trailer went to Jengka, Pahang, in collaboration with Yayasan Felda, to provide free mammogram services and increase cancer awareness among FELDA settlers there. The programme was held for 4 days at 4 different locations within the settlement.

MAKNA's Mobile Mammogram Trailer

A total of 441 mammogram scans and 610 breast self examinations (BSE) were performed by MAKNA team. The event wasn’t totally free from hitches as it rained heavily in Jengka which caused flash floods, resulting in massive logistics headaches. Although faced with the unexpected circumstance, our team still went about their work like a real trouper, determined to see the programme through and help save lives!