In
August 2007, MAKNA embarked on a partnership with Tesco Stores (Malaysia) Sdn.
Bhd. to raise funds for cancer research. Named as “Tesco-MAKNA Cancer Research
Fund for Life”, the campaign relied on and used boxes for collecting coins
which were placed at cashier counters of Tesco outlets all over the country.
Besides
fundraising, to achieve the goal of increasing cancer awareness, MAKNA
organised road shows at Tesco outlets and these events consisted of
exhibitions, basic screenings, counselling, health talks and stage activities.
By
the end of the campaign in 2011, a combined total of RM440, 937.13 had been
collected through the campaign and this was later channelled to MAKNA, the
beneficiary of the project.
Dato’ Farid
(left) and Mr. Azlam congratulating each other on the formalisation of
the partnership
During
one cheque presentation ceremony, Mr. Azlam said: “The fulfilling of our
corporate social responsibility through projects with MAKNA takes a front-seat
as we are also very passionate about helping cancer patients who are on the
brink of destitution and poverty. Through a variety of activities, we
will continue to work closely with MAKNA to see what else we can do to bring
benefit to cancer-stricken patients.”
MAKNA is indeed grateful to Tesco Stores
for their contribution and goodwill gesture in spearheading the campaign and
making it an overwhelming success. “It is so refreshing when a corporate entity
shows so much passion in fulfilling their corporate social responsibility and
helping a cause like MAKNA achieve its goal,” said MAKNA.
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