MixFM radio station (94.5 FM Klang Valley) and MAKNA recently worked on a project together to raise funds for children with cancer in the Klang Valley who are currently under MAKNA’s assistance. The campaign was named “Mix Gives Back with MAKNA” and one of the identified children, young Francis Chang and his struggles with cancer were featured as the central figure in the campaign.
Francis, 10 years old, was diagnosed with peritoneum tumour, a rare cancer which the doctors said as the only case in Malaysia so far. Together with his father, Mr Chang Kok Yong, Francis was met by the radio station’s breakfast show host, Mr. Rod Monteiro when Francis was about to undergo his 10th chemotherapy session at a local government hospital.
The campaign officially ran on the radio station’s Mix Breakfast Show from 29 January till 14 February 2014. A total of RM35,750 was raised by the end of the campaign, exceeding the targeted amount of RM20,000 by 79%.
Through a specially set-up page on peoplegiving.org, listeners of the show were able to donate to the cause and leave messages to motivate Francis and the other kids to be strong and continue fighting.
On the Mix Breakfast Show, throughout the campaign duration, seasoned hosts Rod and Sarimah Ibrahim would talk about the kids and empathised with their situation. At such a young age, the children are already being confronted with cancer head on. The campaign momentum picked up almost instantly and before long, Francis’ story began to strike a chord with the station’s listeners and touched their hearts.
With creativity, commitment and passion, the morning show’s hosts did a superb job in maintaining the momentum of the campaign. By incorporating neatly-produced and catchy messages played on air several times in a day, this further boosted the appeal of the campaign. Soon enough, the campaign’s kitty was quickly increasing and it steadily surpassed its initial target within the first week itself.
By 14 February, the amount had peaked at RM35,750 shortly before the campaign was officially closed.
To Mix FM, our partner for the campaign, we would like to express our deepest and heartiest congratulations to you for initiating the campaign, which had been initially compelled by a strong desire to help Francis and the other kids. You have truly demonstrated what the power of radio can do in the hands of a responsible and caring corporate entity like Mix FM. Your good example is truly inspiring, hopefully it will spur others to do the same for cancer patients everywhere.
To peoplegiving.org, thank you for all the help and good work in hosting the campaign and also ensuring it achieved its goal and objectives.
To those who have donated to the cause, MAKNA and Mix FM would like take this opportunity to thank all of you for demonstrating your sheer kindness and generosity when it greatly mattered!
Thank you very much!